More Money, Less Work – Automate sales in your photography business

Feeling the burden of too much work in your photography business? Are there times that you forgot some tasks because a lot of things are occupying your mind? Why don’t you automate sales in your photography business? Here are some tips on how to.

Feeling nervous about your prices?

Do you feel nervous when you mention your photography rate to your clients? Do you feel like you can’t possibly charge big amounts for something you enjoy doing so much?

It’s important to know what is holding you back so you can change it. So many thoughts can go through your head that might stop you in your tracks in making more money.

I know you don’t want to be a starving artist right?

Preferably you want to be someone who can easily provide for yourself or your family by doing the work you love!

Even if you have no issues with pricing and your revenues are as high as can be, scroll to the bottom for a Giveaway of the book! Maybe the book will teach you some new tricks on automating your photography business!

Or just being lazy about offering your clients more?

Or …

maybe you have just never thought about offering your clients anything other than what they came to you for.

You may very well be leaving lots of money on the table.

So I created systems that will help you battle your thoughts ànd to make it easy for you to consistently suggest to your clients what else you have to offer (if they don’t know about it, they can’t buy right?).

Being consistent in offering more will raise your revenues per client

I promised you last week that Benny would share more on how to earn more revenue from your clients and so he did.

Benny wrote a book detailing everything about his workflows and about how to make more money in less time. I am just blown away by the simpleness of his success.

He uses everyday normal communication emails with his clients in a way that increases his revenue every time.

How?

By simply offering them an upsell consistently. And with ShootZilla he can automate sales in his photography business.

Selling your existing clients is easier than finding new clients

As you may know, it is always easier to sell to someone who already bought from you, who already said yes to you once.

Why?

They trust you. You already have a relationship with them.

So instead of just trying to get more clients for your business, also invest some time in strategizing how you can earn more money from your existing clients.

Benny uses the emails that he sends anyway – as part of his workflow to inform the clients of what they can expect – to also make them an upsell offer.

He now makes consistently 30% to 40% more revenue on every wedding.

Example upsell emails

Some examples:

• The couple gets an email with the final invoice and he asks a question if they want to increase their hours.
• The bride gets a separate email if she wants to surprise her soon to be husband with a boudoir shoot.
• The couple gets an email that the images are ready, and maybe they want to increase their album.

Etc, etc.

You may think that sounds really annoying, but Benny does it in a non-obtrusive way. Not pushy, not sales-y, but definitely service-minded and there is always some additional benefit to be had for the client.

And making it a part of your workflow takes a big part of the emotion out of it. You don’t have to think twice about doing it, you have already crafted your perfect message. All you have to do is send it out.

Here is an example of one of his emails:

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Hello {{FIRST_NAMES}},

Hope all is well and that the final preparations are going well.

Here comes the final invoice that must be paid 14 days before the day of your wedding.

SPECIAL OFFER: I also take the opportunity to ask you if you are interested in upgrading to a larger package with more hours. Most couples choose 12 hours of coverage and thus get the whole story with speeches, bridal waltz, cutting the cake and a little extra evening portraits in the wedding album.

Since I sincerely want you to get the whole day of your wedding in the album, I give you a 10% discount on the additional cost and two parent albums. You also get a much better premium quality album.

This offer is valid for the next seven days.

Think about it and get back to me as soon as possible.

Take care and let us know if you have any questions.

[ATTACHMENT: Link to Final invoice on Dropbox or Google Drive]

Sincerely, — INSERT YOUR NAME HERE —

— INSERT YOUR SIGNATURE HERE —

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Even when I was reading through his emails I felt myself getting curious to see what the offer would be in his next email. More like a surprise package than a spammy salesman.

[thrive_text_block color=”blue” headline=””]Exercise for you. Go through all the email moments that you have with your client. And see if you can sell them something extra at that point in time. When you draft the email once you don’t have to go through the motions every time. And you will be generating more revenue before you know it.[/thrive_text_block]

If you sign up for ShootZilla one of the workflows of Benny with all the emails is already set up for you.