You may have more money in your business than you realize. A lot more. In fact, it could easily add up to thousands of extra dollars in your pocket each month.
You have to do a little work to get to that money, and I will tell you how.
First off, recognize the fact that you and your client have a relationship. A relationship that is built on trust. They trust you with their valuable images, their memories, and their heritage.
Second, did you know that it is much easier to sell to someone that already trust you than it is to a completely new person that has never heard of you before?
Those are the facts.
And now, use this knowledge to identify moments in your client relationship where you can sell something to your client.
Let me give you a headstart:
- Easy peasy, are you selling prints and albums? Great, make it easy to order more or to order again. Make it easy for friends and family of your client to order as well. Create a system around it and run that system for every shoot you do.
- Not so big on doing print sales yet? Start today. Create a system, start with one supplier and run with it. Use an app like Preveal to get big orders on your prints. Use the templates inside ShootZilla to prepare your client for ordering prints.
- Are you a wedding photographer? Check on them around their 1st year anniversary and give them a discount for a ‘celebrate your 1st-year’ shoot.
- Wedding photographers: See if your bride is interested in a boudoir shoot before the wedding. Makes for a great wedding gift.
- Newborn photographer? Add a family shoot to your follow up sequence. Or a 1st-year-anniversary cake smash shoot.
I am sure you can be as creative as I was here. So I would love to hear your sparks. What came up for you? Post it below and this might spark another idea for someone else. Let’s start a massive brainwave together.
If you don’t want to start from scratch, there are workflows and email templates in ShootZilla loaded with ideas like this. Check out ShootZilla now.