Do you sometimes feel like you are blogging for little or no result? Is that why you have a backlog of countless shoots that you want to blog?
What if I told you that it’s easy to get more viewers to your blog? All you need is a little bit of effort and guess what, you can create a system around that effort so it will be less effort…. ;-) #goals.
What I will share with you today is a simple way to get more viewers to your blog. More viewers mean more people who know what you actually do. Who see the images that you take, week after week. And who will start to expect to see new blogs from you! #nopressure
But that’s what we all want right, regular viewers who know who you are and what you create. So they can refer their friends to you as soon as they hear they are looking for a photographer.
That’s right, in the end, more viewers mean more clients!
Alright, let’s get it on. A simple way to get more viewers to your blog is to ask your clients to share it!
But wait, that’s it? Maybe now you’re thinking: “But I don’t want to ‘burden’ my clients with that”.
Well, the way I’m proposing it to you right now is to do it in a way that is no burden.
Rules of an effective email message
First up, let’s analyze the message that you want to send them:
- Start with something nice, a compliment, a friendly greeting, you can do it!
- Write your request from a place of strength. You are super confident in your photography skills and creative eye. Show that you love your work so your clients can do the same.
- If possible, see if you can find a way to add some scarcity to the request. What is scarcity? Like the word says, it means something is scarce. Maybe time is scarce, maybe your offer is limited in numbers, be creative! It is an extra incentive for your clients to take action now! Because you know, if they don’t do it now, they will forget about it because they are busy bees (cough Facebook cough).
- Make it easy for them to take action now. Tell them exactly what you want them to do. For example: Share a link on social media or send an email to their friends. Make it super easy for them, even include a text that they can use if they are out of inspiration. You want this to be a no-brainer for your valued and busy clients so be creative and do the work for them as much as you can!
Now you have a message that is friendly, convincing and takes a tiny bit of effort from your clients. Who can’t refuse that right?
Here is a simple example of such an email in my tone of voice:
Email template: Ask your clients to share your blog
Hi ….,
I’m super stoked to inform you that the blog post featuring YOU GUYS!!!, is live.
I loved working on it, you guys made the shoot so fun and the images really reflect that. I can say I’m proud of the end result.
Now I know you guys are super busy but the first days that a blog is live I only communicate it to you and after 2-3 days I will share it on social media as well. So feel free to share it with your friends and enjoy the images now ‘in an intimate setting’ ;-).
Here is the link for easy sharing:
[Link to the blog post.]
And if you’re not a person of many words but you love the images, here is a text to share with it:
Friends, can I just share this amazing experience? We did a photo shoot with [your name] and she really captured who we are… Can we be any cuter/goofier/more fun/…. ??? [Fill in the blanks, what seems suitable based on the shoot]
Check out her blog filled to the brim with… US!
[Link to the blog post.]
Feel free to change of course ;-).
Lots of love,
Esther
image of you
Optional signature links
Your turn to write the email
Now rewrite this email in your own words and add it to your workflow so you never forget to ask it!
Maybe not everyone will share your blog, but I am sure that some will and this will help you get more visitors to your blog.
You can even experiment with different texts in your emails and see what results in more shares. Go have fun with it!
As an extra bonus, if you are a wedding photographer or you are a photographer who works with a lot of vendors, I also created an email that asks your vendors to share the blog (in which they are featured).
Click on the button to download the two email templates.
When you sign up for ShootZilla, you will find these email templates among many others so you can easily add them to your workflow.
Helpful? Feel free to share this blog post using the buttons on the side.