About me • ShootZilla





We had a tough time staying on top of things

When I started out as a wedding photographer together with my photography partner Marco, we quickly became swamped. In fact, so busy that we had a tough time staying on top of things.
And since I love marketing and creating a wonderful experience for our clients, I always had a million things to remember on top of the 'normal' photography stuff. Like blogging, sending pictures to vendors, keeping in touch with old clients, sending unexpected thoughtful or helpful messages and gifts and staying active on social media, just to name a few.
We became quickly successful as in fully booked, but what a roller coaster that was! It felt like work never stopped, and there was always this lingering feeling in the back of my mind. Had I thought of everything?
And those thoughts are not very helpful when you are in the middle of a shoot 😄.

So I was looking at a way to be able to take on fewer weddings and stumbled on the Foundation. It was a course to build software in six months, and I had the perfect idea in my head. Something that would help me manage the whole client workflow in my business!
I started to interview lots of colleagues to make sure I wasn't building something that only I needed. And I quickly realized I was on to something.
I asked for pre-investment from a small group of founding members, and so I was able to get the first version of ShootZilla funded. Jippieee!!

managing clients became effortless and fun

With the help of ShootZilla, I was able to keep track of all my clients without effort. ShootZilla was guiding me (and all my founding members) and telling me precisely what to do next. No more thinking all day if I had forgotten something. No more distractions and procrastination, I always knew exactly what to do next!

Thanks to ShootZilla managing clients and making sure they had a superb experience from their first visit to the website to the final delivery of albums or images became effortless and fun.

logo shootzilla

I reduced my weddings more and more as ShootZilla grew and now nothing makes me happier than hearing from my users how ShootZilla is making them more professional & productive. How it's increasing their revenues and giving them peace of mind, so they get to enjoy their friends and family time more. They even say things like 'it has changed my life' and 'I have my life back.'

I love helping photographers grow their business

​I stopped doing weddings for a few years and now, since last winter, I am back in the game! Marco and I rebooted our business and are now working under the brand name All my lovin'.

I love having the same experiences as my fellow photographer ShootZilla clients. And using ShootZilla myself allows me to see first hand when something needs improving. 

Who is Esther really?

I am a mother of 2 wonderful daughters, am married to Jelmer who is definitely in the race for best husband/man of the year (friends agree). I am a big believer in finding your own path, no matter how far off the beaten track that may be. If it fills you with joy, you should at least explore it!
I'm a big fan of working from an aligned state so you will often see me in a happy mood when I'm sharing my tips or courses. I don't believe that you should do things a certain way, everyone has their own unique approach to figure out. Better to get to your happy place, find your inner wisdom first and let inspiration flow.

I love cooking, creating, writing, moving, uplifting others, going outside, rowing, running, doing workouts, appreciating, having fun with friends and hanging out in nature.

I am super grateful that you have read this whole introduction of me, so I hope you will say hi somewhere on social media or inside the member's community so I can get to know you too! 

My favorite quote:

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking.

And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." - Steve Jobs

photo of Esther founder of ShootZilla