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Wedding albums are a timeless entity for your couple to view their images in and to share them with their family and friends. Albums are also an essential part of your photography business because they help you increase profit with every wedding. I reached out to wedding photography editing company, ShootDotEdit, to discover their insights on the top tips to sell more wedding albums in your photography business.
One of our favorite things to do, outside of helping pro photographers with their editing, is to provide valuable tips and tricks geared toward growing as a business owner. Albums are an ideal way for you to make more money from every wedding and to give your couples a reminder of their wedding day and how you make it a success. Since selling albums and designing them has its challenges, and can also be time-consuming, we gathered the top tips from ShootDotEdit Customer, Melissa Jill, to help sell more wedding albums and speed up your album design workflow.
Make Albums a Big Deal
When you sit down with your wedding couple, make albums a big deal. In today’s world, where everything is online and your couples are always on their phones, they may not understand the value of albums. Let your couples know how much an album will mean to them years from now, and why YOU love this product. Mention the fact that although prints and digital files are great, an album is something they can share with their loved ones for years to come. The album holds their wedding story and is a reminder of their big day, which they can view years later. This is a big part of finding success with album sales for each couple.
[pullquote align=”normal” cite=”Melissa Jill”]“I’m convinced in my heart that wedding albums are important. And every married couple should have one. Having this passion and communicating this passion to your clients is step one of selling more albums.”[/pullquote]
Pre-Design All Albums
As we mentioned above, album design can be quite time-consuming. A solution to help you speed up the time it takes to design an album is to pre-design each one. Instead of waiting for your couple to choose their images, choose your favorite images after the wedding day and share the initial design with them. Be clear that they can make changes or choose images if necessary, so they are still involved and can include their favorites. Make sure to let your couple know pre-designing albums is a service for them and will take a lot of the decisions off their plate. They have final approval of the album, but you take on the majority of the work for them.
For your photography business, albums are ideal to help you increase profit and help grow your business. When you first meet with your couple, explain in detail the options you have for an album and promote add-ons. The more clarity you provide, the easier it will be for them to see the value in the album and the add-ons you suggest, such as extra spreads. Melissa Jill refers to add-ons as credit so it becomes more appealing for her couple to add on additional pages to their album. Have confidence in the product you provide to help your couple trust your suggestions and add on to their album. When you promote add-ons, you continue to make more money with each album.
Share Realistic Timeframes
At ShootDotEdit, we believe “Fast is Best” and so do your couples. Because the album design process takes time, it is important to share realistic timeframes to eliminate confusion or miscommunications. When you first meet with your couple, explain how the album design process will work and how long it will take. You do not have to share every single detail of the design, but give them an idea of what it entails so you are on the same page. Remind them again once the post-wedding sales are finalized and you are working on the album. This will set their expectations so they continue to have a positive experience with you.
[thrive_text_block color=”blue” headline=””]Tip: One way to exceed client expectations is to over-deliver on your promise. If you set the expectation of delivering their album within 2 months, make it a point to get it to them much earlier than that. They will be thrilled and remember how quickly you worked to achieve this goal. [/thrive_text_block]
To find out more ways to over-deliver on your promise check out the blog on how to deliver a great photography product consistently.
Outsource Album Design
Like many things in your workflow, album design is something that takes up a lot of your time.
As a photographer, your time is often better spent shooting, meeting couples, and working on your business (not becoming a pro designer). Just like you may trust a specialist with your wedding photo editing, outsource your album design to a specialist, like Align Album Design.
Founder Melissa Jill started Align to provide photographers with fast turnaround, affordable and clean designs, and a simple communication process with couples. Plus, they now have an Album Start-Up Kit that is an all-in-one platform to make it easier for you and your couples during this process. When you take album design off your plate, you save yourself time and ensure your couples are satisfied with the timeframes you can set.
Albums are an essential part of your wedding photography business and are key to helping you increase profit and grow to the next level. Take the steps now to share about albums with your couples and streamline your design process. Find out additional ways to utilize albums, plus 50+ pages of expert tips for your business, when you download our free Guide: How to Grow Your Wedding Photography Business!
[thrive_headline_focus title=”About ShootDotEdit” orientation=”left”]ShootDotEdit is the first choice color correction and post-production solution for the pro wedding photographer, and everything they shoot. They provide turnaround time as fast as 48 hours. ShootDotEdit Customers now receive Extra, a complimentary gallery hosting and storage service designed to sell more prints for you with zero commissions.